The model gathers data from over 25,000 business locations across Vietnam using web scraping. It tracks new business openings, closures, and shifts in industries like retail, dining, and services. This information is processed into a monthly geospatial index, which shows how commercial activity is changing across different regions.

By mapping business trends over time, the index helps reveal how Vietnam’s middle class is evolving. Growth in certain areas and industries can indicate rising consumer spending and lifestyle changes. This data can be helpful for sales force effectiveness and business development to spot emerging economic hubs, predict market trends, and assess the impact of economic policies.

Check here how to use it to improve your distribution and optimize your sales effort.

Feel free to contact us if you have any questions or if you need help using the Vietnam Growth Score.